La Rioja may be known for many things, but if something takes the biscuit in this northern community of Spain it is wine. So when the French in Bordeaux invented beauty therapies using the liquid of the god Bacchus as the main element, La Rioja decided that they could also jump on the bandwagon of treatments featuring wine. Wine therapy is based on the antioxidant properties of wine and polyphenols, molecules with the ability to neutralize free radicals. These are responsible for cell oxidation, i.e. aging. So the idea is that skin application of the best Riojas can prevent growing older as much as delighting the palate. A good treatment in this new technique should start with c